CHI Ionic Color Illuminate Shampoo

Enhance the color of your hair with the CHI Ionic Color Illuminate Shampoo. The CHI Color Illuminate Color Enhancing Shampoo offers a harmonious infusion of color to maintain the vibrancy of your hair between salon visits. Color Illuminate directly deposits color dyes or tones in one easy step. Infused with the Silk Amino Complex, a blend of ceramic, amino acids, and silk, this shampoo works its magic by deeply nourishing the hair cuticle, ensuring exceptional color saturation and optimal moisture replenishment.

Benefits:

Helps maintain salon-fresh color in natural hair color and color-treated hair

Offers color preservation and color balance in one step

Can be used weekly or daily, depending on desired results

Silk Amino Complex conditioning agents replenish moisture in chemically treated hair

Create custom shades by intermixing colors for endless possibilities

Apply to wet hair. Lather 2-3 minutes. Rinse. Follow with Ionic Color Illuminate Conditioner